Very similar biz names cross the street, what39;s your advice

Hello I will give fake names. Lets say "Lynwood Spine Center" has been on Lynwood street for several years and cross the street someone opened "Lynwood Spine Office" How would you solve this issue? First one has already established the business and local people are already confused. Please give some legal advice. Thank you!
      Answer1:You could change the name of the business to include your name.
      Answer2:Dear friends: We are a large internet trade wholesaler,we have got many kinds of products ready for export, which includes shoes, handbags, garments, jewellery,watch,jeans and millions of accessories, and the brand varies as Nike, Jordan, Gucci, Prada, Puma, D&G,UGG,Abercrombie and Fitch, Rolex, Cartier, Diesel, Raulph Lauren, Lacoste,G-star, Tommy Hilfiger, Levis......Both wholsale and retail orders accepted.More discounts for larger orders.Any need, please contact us either on website or by MSN.(accept paypal)MSN: happylyshopping@hotmail.comE-mail: happylyshopping@hotmail.com

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