I am trying to set up a business by selling digital signage solutions. To grow I need to sell my products to small time business owners. I have an appointment with a small time car dealer who owns a car showroom. The person seemed not much interested and unlikely to purchase the solution from me so is how can I convince him to buy the signage soln from me. Any taglines or any marketing strategy.Thnks for your advice..--Answer1:just sell them..--Answer2:take a .45 calibre.--Answer3:If you want to sell a "solution", you have to put yourself in your customers shoes and ask:* What customers problem(s) does my "solution" solve?* How does my "solution" help my customer?If you cant answer these questions, then your customer wont be interested..--Answer4:Hit him with data and statistics. Provide examples of increased sales other businesses have realized after erecting a digital sign.