I want to start a business where i have a number, say 15 for example, placed around the city. These are cork board bulletin boards that have some sort of lexan or glass covering to keep people from messing with the board. Business could then pay a low monthly fee to advertise on all of the boards. I was thinking $50 for a full page ad and $30 for a half page ad (to make people lean toward the full page ad). This cost is per month and is for 1 ad on all 15 of the boards. the boards would be placed in gas stations, restaurants, store lobbies etc. to start, i would just put the boards up with one of my flyers on the boards. people could then call and line up space. is this a good idea?
Answer1:Doubtful...most grocery stores already have free bulletin boards that would compete with you. Plus, you cant guarantee eyeballs (i.e., for $50 an advertiser gets 1,000 eyeballs) which is how advertisers spend their dollars (thats why TV networks want high rated shows - more eyeballs watching, the more they can charge). Then there is upkeep, vandalism, etc.
Answer2:check it out via doing RESEARCH. ask different store managerswhere you plan on putting your boards.I think you will find it hard going. Placing it is one thing, gettingadvertisers will be near impossible.happy New year regardless
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